Fleur de Vie was established in 2014 as a small home based floral design business by current owner and operator Mel Grainger.
A side-gig at the time, Mel had her sites on making her childhood dream of owning and operating a retail store a reality and by the end of 2015 had found the perfect location to do just that. Fast forward to April 2016 and Fleur de Vie - Flowers and Giftware was opened.
Running a giftware business and florist at the same time is a lot for one person and when that person has an auto-immune disorder and an unreliable body it’s even harder. So after 18 months of pushing herself, but not running either sides of the business at 100% even with help from family and friends, Mel made the very hard decision to leave her love of floral design behind and rebranded Fleur de Vie to be all things Gifts, Homewares and Lifestyle.
Since then the store has established itself as your friendly, neighbourhood gift store. The place you go to find that something special, to have a browse or a good old chat. Mel LOVES a chat. Children are welcome! There is a designated kiddie corner for them to play in and there is enough room to maneuver your pram about. Which is pretty helpful as Fleur de Vie stocks a great range of baby and kids gifts.
They say your vibe attracts your tribe and this awesome little store has certainly lived up to that sentiment. Fleur de Vie has many regular customers who are more like family and friends. Some little ones were in their Mum’s tum when the store opened and are now toddling through the doors. While the stress of running a business has sometimes taken it’s tole on Mel, the friends and connections she has made through the business have more than outweighed this factor. Even the suppliers the store has attracted are amazing. Fleur de Vie stocks many brands that offer handmade artisan products from an amazing group of ladies in the community. Check out the WE LOVE LOCAL link for more details.
So that’s the Fleur de Vie story to date. The shop looks forward to continuing to grow and support the community that supports it. And now with the added feature of online shopping they can reach even more people and spread the Fleur de vie love across Australia.